Newsletters are used heavily in businesses as a great public relations tool. It helps the companies be in touch with their customers and furthers their objective of reaching out to them. It has been studied that a business that publishes a newsletter is perceived as a source that has expertise on that subject.
Writing for a newsletter is not difficult, provided, of course, that you like writing, have a few writing skills, and are inclined (heavily or otherwise) towards journalism. In the following sections we will get you some of the best newsletter ideas that you can use to publish a successful newsletter.
Planning the Design
Before we get into the details of writing, we need to understand that writing is not the only important thing that this involves. There needs to be careful planning about the design as well. Consider things like―budget (most important factor, on which the rest of the factors will depend), the frequency of the newsletter (will it be a bi-monthly, fortnightly, weekly), the quality of the paper, the printers, the number of copies, will it be a black and white or a colored one, and the like. And then decide the name of the newsletter and the logo (if there will be one).
Studying the Background
You need to know the business house that you're writing for or the organization that you're working for. Understanding the business will let you do justice to the task. To understand the business (if you don't already know what it is), interview the company heads and get a complete know-how of their business―what sets them apart, what works for them, what are the products that they manufacture, have they received any awards for the same, what are the factors that you need the audience to know about, and how will you make the business better by which the audience will benefit.
Think about what you need to include in the issue, make a list of the events that happened, the new products that were launched, etc. and then decide the topic or event that needs to be given the most importance. Use that as the main or cover story and then relegate the other topics that need to go in as well. You'll need to learn a few editing software as well so that you know how the content should be placed in the newsletter. Also, include photographs to make the newsletter more interesting―use interviews, quizzes, a mix of both news and feature articles (in simple and easy language), announcements of events and products, catchy titles, additional links to a website that you might have, editorials, ads, and the competitions held.
It is also important that you put a forum in place whereby you get a feedback from the audience and readers so that you know what needs to be improved upon. This will allow for the newsletter to be appreciated and remain popular.
It can be quite tough in the beginning, especially if you're handling it for the first time, but as time passes and you learn the tricks of the trade, you'll find that there will not be many problems to deal with. And that's where you should aim at getting.