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Some Creative Ideas to Inspire Your Next Interesting Newsletter

Shashank Nakate Mar 14, 2019
The ideas about making newsletters interesting readable are grouped in different categories viz., employee newsletter, company newsletter and school newsletter.
A newsletter is defined as a publication which includes leaflets, newspapers and such media which conveys information about an organization, institute or any other entity. The newsletters are similar to magazines in many aspects. The difference, however, is that newsletters are associated with organizations/entities.
Readers can avail information about these organizations on a regular basis through newsletters. These publications are delivered to readers either by post/Internet on a daily, weekly, monthly or quarterly basis. Let us have a look at the different ideas that can be used for newsletters.

Ideas for Newsletter

Coming up with newsletter ideas can be challenging at times. Writing something interesting or thought provoking is not always possible due to the monotony that creeps in.
In such cases, editors of newsletters should look for innovative and employ new ideas. One thing to be kept in mind is that readers get attracted only to something substantial and useful data/information presented to them.

Employee Newsletter

Issuing an employee newsletter on a regular basis can be a nice way to share important information within the organization. There are many things that one can include in such newsletters.
  • Presenting profiles of employees are one of the interesting ideas to be considered. Accolades of the employees and many such things can be included.
  • For a new issue of the newsletter, working of departments can be discussed. People don't know about other departments so informational pictures, about the functioning of the departments attracts readers.
  • One can think of educating employees on matters related to stock price. An employee, not aware of the relation between company performance and its impact on stock prices, can be educated through newsletters.
  • Technology upgrades carried out in the company and similar news pieces can be collected using meetings held in the company as a source of information.

Company Newsletter

A company newsletter need to be presented in a simple format. There is very limited scope to talk about unimportant things in a company newsletter; the content need to be compact as well as provide the necessary information in a crisp form. 
There are a few basic things to consider for a company newsletter.
  • Information about the departments of a company should be presented. Most of today's company newsletters are posted on the Internet. It is necessary to update the information, so that it reflects the changes.
  • Information about the latest happenings should also be updated on the website.
  • Presenting content objectively is important. So, necessary information can be provided without hyping it. Title or headline used in the newsletters should grab readers' attention.

  • Writing content, just for the sake of impressing readers does not work. The language used needs to be simple and conversational. One can also avoid using technical complex words.

School Newsletter

Few of the basic things like presenting information about the institute, providing current news, etc. remains the same for most of the newsletters.
School newsletter ideas:
  • Allowing students to contribute in generating content is the first big step that one can take to create an interesting and readable newsletter.
  • Choosing a suitable template for these newsletters should help enhance their appearance. Incorporating images/photos that are relevant to the content should make the articles interesting.
  • Writing articles is one of the most important tasks involved in the creation of a newsletter. The important articles or those which act to be the 'face' of newsletters should be written by the core group/team. The rest of the material can be collected from others.
  • Inviting guest authors to write something for school newsletters can attract more readers. It is not always possible to obtain content from accomplished writers. However, articles from prominent authors can raise the level and standard to a great extent.
The layout of the content should be appealing and the content of newsletter worth reading. 
Newsletter is a medium through which one can communicate to a large audience. It is, therefore, necessary to be careful while creating content and editing each and every detail.