How to Write a Sponsorship Letter

How to Write a Sponsorship Letter

A sponsorship letter is written in order to request someone to sponsor an event. The article below will tell you how to write a sponsorship letter.
Sponsorship letters are a significant part of the plethora of business-related letters, which are circulated day in and day out. Many a time, businesses are requested to sponsor some events. Nonprofits, sports clubs, schools, etc., approach business ventures for sponsoring their events. Writing a sponsorship letter can sometimes be a tricky affair. The paragraphs below will help you out with this.

Writing a Sponsorship Letter for an Event

It starts with zeroing in on a business or businesses, depending on what event you are organizing.

Starting Off

Check out the names of the people whom you are going to approach within the company for the sponsorship you have decided upon. This will create a better impression to those people. Never write it on anything other than the organizational letter head. It always lends a certain credibility and the letter seems professional.

The Basics

Start off with some primary information about your organization and whose benefit you are working towards. In addition to this, do not forget the details of the event you want the company to sponsor. If possible give a concrete, convincing and honest reason for request.

A Few Tips

Avoid being authoritative or demanding. The tone of the letter has to be polite. If possible, facilitate filling up of sponsorship form for the business online.

Finally, thank the potential sponsors and last, but not the least, sign the letter yourself, using ink.
So primarily, the person writing has to introduce himself or herself and then the company, if any, and what do they do and then about the event.

Sponsorship Letter Template

Date:

Ours is a non-profit making organization that supports the education, health, and stay of orphan girls. We would like to organize a dance night with special performance by XYZ celebrity on (date) at (place) from (time).

We are looking for sponsors for the following:
  • Booking a hall
  • Get the tickets printed
  • Sponsor refreshments
  • Bear expenses related to the event
  • Give the proceeds of the event voluntarily to our organization.
  • Give cash/demand draft donations.
Apart from this, we would like to inform you that all contributions will be exempt from Income Tax under section (section name).

We will give you a receipt against the contributions.

Thanking You,

Yours truly,

(Name and designation of signing authority)

Well, here in this sample, specific items for which expenses will have to be borne are mentioned. In other cases, a rough amount can be given. It creates a better impression on the business you are writing to, rather than keeping it open. In the end, keep the letter short enough and follow-up after a few days of sending the letter. If you are encountered with a no, never mind! Do not lose hope! All the best!