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Business Letter of Introduction

Business Letter of Introduction

Introductory business letters help others (already existing as well as potential customers) to get acquainted with your new business venture, product, or a particular individual working in your company. Here, we tell you how to go about drafting such letters.
Deepa Kartha
For a business to develop, it is important to form new contacts and attract new customers. An introductory business letter can be used for the introduction of a new person in the company to the existing customers. Such letters provide a formal way of introducing a new product or service to the existing as well as potential customers. For start-ups, it serves to make people aware of your company and build a clientèle.

Any of the business letter formats, namely block, semi-block or modified block, can be used to draft an introductory letter. Given below are some types and samples of introductory business letters.

Employee Introduction

While introducing a new employee to the existing customers, the content of the letter must focus on why the employee is being introduced to the customer, and how is he/she going to aid the customer. Highlight the qualifications, abilities, and skill sets of the employee that are necessary from the customer's point of view.

October 26, 2012

Brett Davis
2531 Murry Street
Virginia Beach, VA 23464

Dear Mr. Brett,

I am glad to introduce you to Mr. Barry Samuel, who has joined our Sales Department as the Regional Manager for the state of Virginia.

Mr. Samuel has a rich 20-year experience in the marketing and sales field, and has worked in organizations including Berger & Co. and Cosmos Automobiles Inc. He is a Michigan University graduate, and has completed his management studies from McGill University. His expertise in the technical as well as marketing domains makes him an ideal candidate for us as well as our esteemed customers including you.

Mr. Samuel will soon get in touch with you to ascertain the prior commitments and orders. In case of any queries, you can reach Mr. Samuel at 235-9356 anywhere between 9 A.M. to 7 P.M.


Daniel Hampton
Managing Director

Company/Product Introduction

When you're venturing into a new business, building a client base forms one of the crucial steps for survival of the business. An introductory letter serves as a means to reach out to potential targets, and create awareness about the organization as well as the promotional strategies and offers. Similarly, it also aids organizations to inform the existing customers about new products or services.

October 26, 2012

Kelly Gonzales
2913 Oakwood Circle
Los Angeles, CA 90017

Dear Ms. Kelly,

It is with great pleasure and pride that we would like to announce our new range of cautiously formulated foot care products.

After meticulous laboratory research and surveys, we have developed an array of products to cater to your foot care needs. This new range of products includes scrubs for getting rid of the dead cells, as well as massage oils and foot creams enriched with vitamin E and shea butter. A brochure furnishing the details of each product has been enclosed with this letter.

Being an esteemed customer, we would like to offer you with a free pedicure as well as a free sample of each of the new products. Our representative will contact you to fix an appointment for the same.

We are thankful for your continued patronage.


Julie Thomson
President - Marketing Department

Enclosure: Brochure for Foot Care products.

An ideal business letter of introduction would be one that gives all relevant details about the person, company, or product in a short and precise manner, and in an appropriate business letter format. Such a well-drafted and focused introductory letter is the simplest way to reach out to target customers.