Need to write an executive report for your summary? Here are some useful pointers, along with an example, which will help you draft one for yourself.
Employees of a particular company are always bestowed with the responsibility of reporting the progress of their work or a particular project to their superiors. These reports are usually quite long, and it becomes almost impossible and illogical to circulate the entire report to many people. There is also the possibility that all the people would not read the entire report. Hence, the via media that the writer of the report can adopt is preparing an executive summary of the report. Executive summary is quite a generic term. This summary is basically attached to the report, marketing plan, or business plan. Executive summaries do not necessarily accompany a report, and they can be presented as a summarized statement that provides an update to immediate superiors and management.
The practice and need of the preparation of such a summary lies in the fact that every superior or a member of the management does not have the appropriate time or knowledge and expertise to review an entire report that gives an in-depth insight of the project. Instead, they prefer to refer to the executive summary and the part of the report that concerns them. For example, an executive report by the research and development department will depict countless aspects about one of their projects. However, the finance director of the company will prefer to only read the executive summary, and only the budgetary part of the actual report.
Considerations
Though the executive summary does not have a restricted and uniform format, it is necessary to mention some important facts in the report.
- Need of the project operation, sale, etc.
- Objective
- Operational details
- Research and initiation
- Details of manpower and man hours
- Key persons involved
- Budget
- Revenue
- Conclusion
You can also add and subtract the number of factors. The basic feature is that it is short but comprehensive.
Sample Report 1
Here is an example that will help better illustrate the above points.
| Bret’s and Parker’s Breweries and Wineries, 30 Plaza, Berlin. In the recent past, according to the market research organized and conducted by Mr. Charles Chum of the department of marketing, it was observed that more than 800 customers visited the retailers of Bret’s and Parkers in the city of London, daily. Approximately 43 shops within the city of London, retail the beers, wine and alcohol manufactured by the company. In accordance with the directives issued by the management, the Promotions department had opened a shop cum pub in London, on an experimental basis for three months starting from February 2010. The overwhelming response resulted into an average net revenue of 70,000 Euros per week. This has promoted the company to establish a permanent place of business in London. The store is to handle both wholesale and retail operations in London and Wales. The total expenditure and budget that was involved in the process was 420,000 Euros. The store which is also backed by a go-down is capable of storing approximately 5 million barrels at a time though the capacity that is currently used is just 70,000 barrels. The establishment employs 33 people and is aided by a refrigeration facility and fleet of 8 trucks. The expected annual turnover, sales and other aspects have been disclosed along with the particulars of establishment. SK Cooper |
Sample Report 2
If you prefer a more summarized report, then the same facts can be presented in a brief manner.
| Bret’s and Parker’s Breweries and Wineries, 30 Plaza, Berlin. Market Research by: Mr. Charles Chum, Department of Marketing Total Expenditure and Budget: 420,000 Euros. The expected annual turnover, sales and other aspects have been disclosed along with the particulars of establishment. SK Cooper |
In these examples, you must have observed that all the facts are disclosed sequentially and are quite brief. The actual report does the job of the detailed explanation.
