Looking for a great persuasive letter example? Look no further, for you have arrived at the right place!
A persuasive letter
A persuasive business letter is one filled to the brim with wit and guile. It uses the creative writing skill of the writer, to frame words in such a way that the offer made by the writer to the reader seem irresistible. But then again, persuasive writing is an art and may not be for everyone.
So here are a few tips about the letter followed by an example.
A persuasive letter is a kind of print advertisement, which tells the reader about the offers and utility of the products/services being marketed. Unlike the normal print advertising, it is directed to the reader as opposed to the larger audience, through the direct mail marketing channel, in order to get the reader to buy the products/services on offer.
Logic and emotion
In a weird way, it needs to be on the logical as well as the emotional level of the person you’re addressing. But it’s not like you’re forcing them to do something. You’re just making a convincing statement to get them involved. The emotional aspect does not pay, however, when you’re trying to get a loan or anything. But still, it pays to know what the human mind wants.
To this end, it needs to be impressive and hard-hitting. It needs to make an impact in the mind of the reader. It should be such that at the end of it, the reader should really be convinced about the utility of what you’re offering and moreover, purchase it.
Persuasive letters fall in that gray area, where they are neither formal nor informal letters. They aren’t formal for the simple reason that the language used can be sensationalized. It isn’t informal again, as the format is similar to that of a formal letter. So, like I said, writing it can be a tricky business.
The format essentially follows the formal letter format. You start with a respectful address. The contents then start to become more and more informal. The writer is supposed to create an illusory effect to really convince the reader. Paint a picture of a value proposition which you feel the reader will enjoy. Words may not last in the mind of the reader. But the picturesque effect created by words do remain!
And lastly, place a killer-offer on the table. Since it is aimed at someone whom you wish, uses your products/services. You can afford to give him an offer, a discount or something which is too hard for him to refuse.
The example mentioned below will really throw some light on just how this letter is to be written. Writing it may not be everyone’s cup of tea, so you can use this to good effect.
Respected Mr. Smith,
How long has it been since you and your spouse had a really good time? How long has it been since you last took a week off to enjoy the more beautiful things in life? How long has it been since you saw the sea, basked in the sun during the day and gazed at the stars at night?
We thought it’s been a long time too.
We are offering a very few select people an offer to stay on board on our ABC cruise for a week, in the lap of luxury like no other in this world. We will pamper you and indulge your every little desire. We will ensure that you and your spouse get a lovely time together and get a bit of romance going! And that too at a 50% discount over our normal rates!
Hard to say no, isn’t it?
ABC Cruise Vacations.
Persuasive letters are used more and more as a method of advertising, to attract customers. So, it is a marketing technique which you ought to know!