A persuasive letter is a formal letter, and thus, its format is similar to any such letter. However, the content can differ drastically as it caters to a whole range of readers. Also, while formal letters are short and crisp, persuasive letters have the liberty to be slightly longer. Here’s a look into the format that you should follow when writing such a letter.
As the name suggests, a persuasive letter is written to persuade a reader to invest time or resources in a particular product or event. While most such letters are written in order to sell a particular item, others may be written by organizations looking for sponsors or advertisers, to popularize a particular concept or idea as a method of direct marketing, or to convince the reader to do their bit for a cause (food for all or global warming, for example). The very meaning of persuasive says that the letter has to be convincing enough for the reader to respond in the positive and take almost immediate action. A persuasive letter is a formal document and requires to be written in a specific format so that it fulfills its function well.
It is important that a persuasive letter connects with the reader almost instantly. For instance, if you are writing to a client to purchase a travel package from you, you have to write the letter in terms the ordinary traveler will be able to connect with and comprehend. The positives of choosing the travel package should be clearly highlighted, and the letter should be such that it does not leave the reader doubtful about whether or not they still want to go for the package. They should simply go for it. Similarly, based on whatever the subject of the letter is, it should be compelling enough to be read through to the end, and to make the reader want to take some action in the positive toward it. Since you cannot be present in person to persuade your client or the reader, your letter has to be persuasive enough to elicit a positive response.
While the content of a persuasive letter may differ based on its purpose, it follows a particular format that you should consider when writing one. As mentioned earlier, it is a formal letter. The tone of the letter is decided based on the reader of the letter. Having explained these details, here’s a look into the simple format of such a letter.
Salutation: Dear Ma’am/Sir or Dear Ms./Mr. or Organization’s Name
Introductory Paragraph: Talk about yourself and explain who you are and what you are offering. What are you trying to persuade them about? Place an argument before them. Use facts to back your request.
Second and Third Paragraph: Your argument requires a valid basis, and this is what will be presented in these paragraphs. Again, you may need facts and statistics to validate your stance. Convince the reader how he will benefit by investing time/resources in your offer. By using a valid basis or reason, you will persuade your reader to agree with you and take up your offer. You may write about three to four paragraphs, but your letter should not exceed one page.
Closing Paragraph: In this paragraph, you will close your argument, primarily by restating it, so that it is convincing enough for the reader to agree in the positive. Offer a time limit within which a response is expected and guide the reader toward the necessary course of action.
Writer’s Name/Organization’s Name
Remember, while the format is important, it is the content of a persuasive letter that makes all the difference. Ensure that there is a smooth transition of facts and arguments in your letter. It must be enough to make a reader want to grab the opportunity and make the most of it.