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Sample Self Introduction Letter to Clients

Sample Self Introduction Letter to Clients

Certain etiquette has to be followed when writing an introduction letter to a prospective client. The article below provides you with a sample self introduction letter to clients.
Hemangi Harankhedkar
Last Updated: Feb 14, 2018
Letter writing is an art that can be mastered with time and adequate practice. A self introduction letter comes under the category of formal business letters. It is of great significance in the business world, and is written by a new employee, or by someone in a new business, as a means of introduction to the old or prospective clients. Though meeting the clients personally facilitates the purpose well, letter writing is a means of formal communication.

Introduction letters serve as an effective way of marketing the business. It is brief and to-the-point, and includes details, like the post, work area, business ventures, etc. An introduction letter to new clients should be written keeping in mind the fact that clients make the backbone of any business. A well-thought letter will create a good impression of the employee/business on the clients. It serves as a means to establish professional relationship, and is an integral part of business etiquette. In this article, we have provided two samples - one is a company introduction letter to clients, and the other one is the introduction letter written by a new employee to the clients. You just need to change the recipient details in each letter.

Introduction Letter to Clients by a Company

XYZ Designer Cloth Studio
Creative Lab
ABC Street
New York-0000
(Contact no.)


H & H Stores
Galaxy Arena
East-court Road
New York-0000
(Contact no.)

Subject: Introduction of the company XYZ Designer Cloth Studio.

To whomsoever it may concern,

It is gives us immense happiness, to introduce you to our newly opened 'XYZ Designer Cloth Studio'. We have been satiating the creative needs of people since the past 2 decades, and now our aim is to cater the needs of the New York public. Fashion at low cost, has been the hallmark of 'XYZ', and a tool that sets us apart from the other brands.

Along with this letter, we have sent our brochure, that would give you an idea of our creative expertise. If you wish to correspond, feel free to contact us on the aforementioned address or telephone number. Thanking you.

Yours sincerely,

Sandra Johnson.

(On behalf of XYZ designer cloth studio.)

New Employee Introduction Letter

Glenn Watson
Customer Care Executive
123 Business Solutions
(Contact No.)


Hopkins Daily
Parkway Road

Subject: Self introduction Letter.

To whomsoever it may concern,

It gives me immense pleasure to introduce myself as the new customer care executive of 123 Business Solutions. I have joined the firm recently, and will complete my induction period soon. I have knowledge, that you are one of our oldest and trusted clients, and I will take all my efforts to ensure that you will remain one.

It makes me happy to know, that as of now, you have not encountered any problems with the delivery and shipping of our products. Do let me know if you face any trouble with the process, in the future. I would also like to fix an appointment with you, to acquaint you with the new services we have planned for our valued clients. Customer care is our company's top priority, and I will ensure that you have no reason to complain in the future. Thanking you.

Yours sincerely,

Glenn Watson.

(Customer Care Executive)
(123 Business Solutions)

These were the sample self introduction letter(s) to clients. Before drafting the letter to multiple clients, read it thoroughly, to ensure that there are no mistakes in the letter. All the best!
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